The Brand
about zifan
Who is she
There’s something magical about a woman who is in her full feminine power.
She radiates true beauty and grace.
She knows she's sexy, and she owns it proudly.
She attracts everything she desires, because she is everything.
ZIFAN is created to empower you to become THAT woman. A dream, a muse, and a masterpiece.
Are you ready to transform into the most confident, sexy and powerful version of yourself?
why zifan
design & craftsmanship
We only create pieces that match the dream version of yourself. Because we know lingerie is part of your identity. It tells a story of who you are underneath.
Therefore our ultra feminine pieces are meticulously handcrafted in Italy by skilled artisans, where every detail is crafted with precision to the highest standards of quality. Every piece tells a story of elegance and desire with exquisite Swarovski® crystals, bespoke Swiss embroidery, gold-plated hardware, and 100% sustainable Italian luxurious silk.
Beyond the craftsmanship, we take pride in working exclusively with sustainable OEKO-TEX®STANDARD 100 suppliers who share our values of environmental responsibility and ethical production.
The founder
ZIFAN was founded by Zoe Wang in New York City in 2025. Zoe believes women of all ages, body types and identities, deserve to be the most feminine and beautiful version of themselves, because to be so is a woman's nature.
"We all have the most feminine version of ourselves. ZIFAN was created for that version of you. I want every woman wearing us to know that she is the most wonderful existence ever."
If you are interested in joining us to inspire women around the world or becoming an affiliate of ZIFAN, please reach us at @maisonzifan